About us
ABOUT US
Crafting Timeless Memories
With the growing demand for unique and meaningful jewelry,
our community of artisans and customers is expanding
to celebrate personal stories through design.
Discover New Styles
Our jewelry is crafted from ethically sourced materials, ensuring that each piece not only looks beautiful but also supports the well-being of our planet and its people.
Start with the customer – understand their desires and create pieces that resonate with them.
Transforming lives through jewelry.
We believe in the power of adornment.
Meet our artisans
Passionate creators shaping our brand's identity
Tony Fred
Chief Executive Officer
Founder and chief designer, Alex is the creative heart of the company. He thrives on innovation and is deeply involved in every aspect of design and customer engagement.
James Carter
Chief Jewelry Designer
Jane is passionate about design. With her extensive experience as a Jewelry Designer, Jane has transformed our vision into reality. She is a true creative force.
Olivia Green
Chief Technical Officer
Olivia is a passionate advocate for sustainable fashion, mentoring young designers and fostering a community that values creativity and responsibility.
Iris Joe
Chief Jewelry Designer
Emma, with her extensive background in jewelry design, brings a fresh perspective to our collections. She is passionate about crafting pieces that tell a story and resonate with our customers' personal styles.